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Facebook joining the ranks of small business week

The upcoming week is the annual small business week, in which entrepreneurs go to “information

sessions” on topics like marketing online and our current health-care laws. It is an opportunity for large

corporations and politicians to voice their appreciation for the small time mom and pop stores. The

outcome is an unwieldy mixture—there is no problem in spending a week focusing solely on the small

business, but the time is also rife with sponsors of a political and corporate nature with intentions of

solely promoting themselves.

Facebook can now be regarded as one of the many suitors of Main Street. The social media

juggernaut stated that it will be hosting a series of “boot camp-style events” intended for owners of

small businesses. The purpose is to bring experts in small business together with local entrepreneurs

in a discussion of using Facebook as a marketing technique. Samplings of the big companies to be

represented are: Intuit, Square, and LegalZoom as well as companies looking to sell their services to

small businesses. The program, christened Facebook Fit, will be traveling to the cities of New York,

Miami, Chicago, Austin, and Menlo Park, California.

The meetings are planned for June through August and do not actually overlap with the National

Small Business Week, but the two events are akin to each other. While business owners acquire

training, Facebook earns a bit of good will as well as prospective consumers. An estimated 25 million

small business owners operate their own Facebook pages, says Dan Levy, director of small business

at the corporation. Even those business moguls, that are exasperated with the various changes in

how Facebook treats postings, tend to also see it as a good means of reaching patrons. According to

Levy, an estimated one million pay for ads each month. To heighten those numbers, Facebook is now

charging $25 for its boot camp sessions as well as rebating the amount of $50 in credit for Facebook

advertisements. There is only so much space for business owners in each session, so the program is

limiting those who get to upgrade their pages to ones with paying advertisers. The program is a stepping

stone in showing Main Street America that a large corporation like Facebook, cares.